Istanbul Food & Beverage Group / IFBG

We wanted to develop a modern identity for IYIG that could act as an umbrella for its family of brands while allowing each individual concept to maintain their unique personalities.

Our solution was a simplified visual language focusing on a minimalist geometric monogram that could serve as the foundation for an expanding portfolio of brands. With its monochromatic color palette and minimal architectural shapes, it gave IYIG a timeless corporate presence that can flex and grow with the business without overpowering any of its subsidiaries: Mikla, Numnum, Trattoria Enzo, Kronotrop, Terra Kitchen, No33 Coffee and Mikla Lab.

We created an entire corporate identity system with presentation templates, communication materials, visual standards and digital design elements.