33 Coffee was conceived as Kronotrop’s wholesale coffee brand, inspired by the idea of multiplication and growth. The name 33 became a symbol of expanding the craft of specialty coffee beyond its cafés into restaurants, hotels, offices, and professional partners, extending the brand’s reach while preserving its commitment to quality and craftsmanship.
Our role was to create a complete corporate identity centered on a bold, iconic logo and a flexible visual language designed to evolve across a wide range of wholesale applications. Contemporary colour palettes, layered botanical illustrations, refined typography, and distinctive packaging combined to create a confident, modern identity that celebrated the natural origins of coffee while ensuring strong recognition across every brand touchpoint.
The result was a scalable wholesale brand that successfully translated Kronotrop’s values into a cohesive and memorable visual identity.
