Istanbul Food & Geverage Group, IYIG One Vision. Six Distinct Personalities.

As IYIG evolved, our objective was to create a contemporary umbrella identity that unified its family of brands while allowing each concept to retain its distinctive character.

The new identity introduced a refined visual language centred around a minimalist geometric monogram, designed as the unifying symbol for a growing portfolio of brands. Its monochromatic palette and clean architectural forms created a timeless corporate presence that could evolve with the business while never competing with the individual identities of Mikla, numnum, Trattoria Enzo, Kronotrop, Terra Kitchen, no33 Coffee, and Mikla Lab.

We developed a comprehensive corporate identity system, presentation templates, communication materials, visual guidelines, and digital assets, creating a cohesive framework that positioned IYIG as one of Turkey’s leading food and beverage groups.